Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how peterashermusic.com ("we," "us," "our," or "the Site") collects, uses, and protects your information when you visit our website. We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and any other details you voluntarily provide through contact forms or newsletters.
- Technical Data: IP address, browser type, device information, and pages visited.
- Cookies: Small files stored on your device to track preferences and activity.
- Usage Data: How you interact with our Site, including links clicked and time spent on pages.
How We Use Information
We use the information collected for the following purposes:
- Website analytics and performance monitoring
- Affiliate tracking and commission calculation
- Site improvement and personalisation
- Responding to user enquiries
- Sending newsletters and promotional content (with your consent)
- Compliance with legal obligations
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality.
- Analytics Cookies: Help us understand user behaviour using Google Analytics and similar tools.
- Affiliate Tracking Cookies: Track referrals to casino and betting partners.
- Marketing Cookies: Support targeted advertising and retargeting campaigns.
You can opt-out of non-essential cookies by adjusting your browser settings or using our cookie consent tool. Please note that disabling essential cookies may affect Site functionality.
Third-Party Links
Our Site contains links to external casino and betting websites, as well as affiliate partners. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing personal information or creating accounts. Any interactions with linked sites are governed by their own terms and privacy policies, not ours.
Your Rights
Under the UK GDPR and Data Protection Act 2018, you have the right to:
- Access your personal data
- Request correction of inaccurate information
- Request deletion ("right to be forgotten")
- Restrict how we process your data
- Object to processing, including for marketing purposes
- Request data portability
- Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise these rights, please contact us using the details below.
Data Retention
We retain personal data only as long as necessary to fulfil the purposes for which it was collected or as required by law. Analytics and usage data are typically retained for up to 24 months. You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:
Email: privacy@peterashermusic.com
We aim to respond to all data requests within 30 days in accordance with UK GDPR requirements.